Google dives into subconscious marketing

Google believes that the effectiveness of the direct InVideo advertisements that it has begun running on YouTube clips cannot be stately by traditional criteria like click-through rates. As opposed to, you have to get inside viewers' brains, literally, and monitor things like "agitated engagement" and "memory retention" and "subconscious brand resonance." Teaming up with the neuromarketing anchored NeuroFocus and the branding consultancy MediaVest, Google conducted a reflect on in which it measured people's nervous-system responses - through brain-scanning...

Source: Rough Type: Nicholas Carr's Blog

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